Living Innovation Labs

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Living Innovation Labs

Design, Deliver and Profit from
Customer Experience Innovation

Will you be ready?

By 2020, customer experience will overtake price and product as a key brand differentiator. (Walker)

In fact, research shows that close to 90% of today’s companies already expect to compete on the basis of customer experience (Gartner) and that customer experience leaders can have more than a 16% advantage over their competitors (Forrester).

But here’s the question.

If customer experience is so important as a differentiator, why aren’t more companies thinking differently about customer experience?

Our Living Innovation Labs are intensive, hands-on, team programs dedicated to the strategic design of innovative customer experiences that will accomplish your unique business objectives.

Experiences that will not only differentiate you from your competition but that will also result in more customers doing more business with you more often.

And along the way, your team will master a proven process that will allow them to continue to design, deliver and profit from Customer Experience Innovation long after the Lab is done.

Is a Living Innovation Lab Right for Your Organization?

We’ll be honest. If you are looking for an innovation quick fix or magic bullet, then investing in a Living Innovation Lab is not the right move for you.

Living Innovation Labs (or LILs) are hard work – for us and for you.

But then again, if you’re a market leader looking to further differentiate yourself in a crowded marketplace, then you are already what hard work is all about.

If you would like to…

  • Revitalize your visibility in a crowded marketplace,
  • Drive more revenue from both new and existing customers and
  • Engage clients in sales conversations that focus more on value than on price

then this program will introduce your team to our proven and proprietary formula (The Five ‘S’ Solution™) for designing innovative customer experiences that will both differentiate you from your competition and significantly increase the number of customers that you do business with.

Living Innovation Labs delivers the greatest value to…

Organizations dedicated to differentiating themselves in the marketplace by creating more value for more customers more often than their competition. (Please note that due to the highly customized, time intensive and incredibly personal nature of the LIL process, we accept a limited number of Living Innovation Lab clients per year.)

I’m intrigued. When can we chat? Take me back to other InHouse options.

“The Five ‘S’ Solution™ has driven our revenue to exceed projections by 27.9%.”

President, Silver Star Swag


“Do I want our company to take the safe and expected path or do we want to be the innovative company that does things differently and gets noticed for our unique ways of solving our customers’ problems? I choose the latter. Thank you Toni.”

President, DME Direct Marketing Agency

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More value to more customers more often than your competition.

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