First Things First

Contact Toni Today

So you want to grow your business!

But let’s face it.

Standing out in today’s fiercely competitive and infuriatingly commoditized marketplace, isn’t quite as easy as it used to be.

So what’s your story?

  • Are your competitors threatening to chip away at your market share?
  • Are your customers more focused on price then they are on value?
  • Are you as lean as you can be without disappearing altogether?

(Want some proof we’re up to the task? Check out what some of our clients have to say.)


Well, you’re not alone.

Whether they are challenged by customer churn, struggling with stagnant growth, or simply searching for a way to keep competitors out of their hen house, companies around the world are looking for ways to differentiate themselves from their competition so that they can gain and sustain competitive advantage.

In the face of this growing crises, many businesses believe that getting better will provide them with the edge that they need to drive sustainable growth in today’s crowded marketplace.

But here’s the rub.


Better isn’t good enough anymore.

It’s not that getting better isn’t important.

It’s just that when the best are competing with the best, better isn’t a sustainable competitive advantage.

Better is the price we pay to continue to have the privilege of playing in the sandbox that we call business.

And so if better isn’t the big idea, how do market leaders like you differentiate themselves in an increasingly crowded marketplace?
They Dare 2b Different
Not different for the sake of being different. Strategically different.

Different in how they create, demonstrate and deliver value to their customers.

And that’s what we call…


The Innovation Advantage

Over the last 20 years we have had the privilege of teaching our proven Innovation Advantage process (yes…we said proven process) to exceptional leadership teams, elite sales forces and high performing entrepreneurs from just about every sector imaginable. (Okay – maybe not every sector imaginable but a lot!)

A process that has helped our clients design innovative customer touchpoint experiences (or Unexpected Encounters™) that have differentiated them from their competition and significantly increased the number of customers that they do business with.

So you want to grow your business?

Well… you have come to the right place.

You see, The Innovation Advantage  isn’t just about being innovative, although we will teach you how to do that too.

  • It’s about being intentionally and strategically innovative in ways that differentiate you from your competition.
  • It’s about deliberately designing innovative experiences that drive growth in your business.
  • It’s about a proven process that can help you minimize risk and maximize return on your innovation investment so that you can always keep your eye on the prize – achieving your strategic business objectives.

So, in the spirit of putting first things first,


Let me ask you this…

Are you ready to Dare 2b Different?

If so, then head over to our Grow Your Business page and find out how our expertise can help you drive more customers, more revenue and more growth in your business.

We’ll see you there!

Yes. I’m ready. Tell me more.

Toni Newman

Toni & Ger