So you want to grow your business!

But let’s face it.

Standing out in today’s fiercely competitive and infuriatingly commoditized marketplace, isn’t quite as easy as it used to be.

So what’s your story?

Are your competitors threatening to chip away at your market share?
Are your customers more focused on price then they are on value?
Are you as lean as you can be without disappearing altogether?

(Want some proof we’re up to the task? Check out what some of our clients have to say.)

Well, you’re not alone.

Whether they are challenged by customer churn, struggling with stagnant growth, or simply searching for a way to keep competitors out of their hen house, companies around the world are looking for ways to differentiate themselves from their competition so that they can gain and sustain competitive advantage.

In the face of this growing crises, many businesses believe that getting better will provide them with the edge that they need to drive sustainable growth in today’s crowded marketplace.

But here’s the rub.

Better isn’t good enough anymore.

It’s not that getting better isn’t important.

It’s just that when the best are competing with the best, better isn’t a sustainable competitive advantage.

Better is the price we pay to continue to have the privilege of playing in the sandbox that we call business.

And so if better isn’t the big idea, how do market leaders like you differentiate themselves in an increasingly crowded marketplace?
They Dare 2b Different
Not different for the sake of being different. Strategically different.

Different in how they create, demonstrate and deliver value to their customers.

And that’s what we call…

Over the last 20 years we have had the privilege of teaching our proven Innovation Advantage process (yes…we said proven process) to exceptional leadership teams, elite sales forces and high performing entrepreneurs from just about every sector imaginable. (Okay – maybe not every sector imaginable but a lot!)

A process that has helped our clients design innovative customer touchpoint experiences (or Unexpected Encounters™) that have differentiated them from their competition and significantly increased the number of customers that they do business with.