Simply put, customers behaving badly costs your business time and money. But what if there was a way to stop that bad behavior before it starts? A way to set the scene for customers to be on their best behavior now so that you don’t need to deal with the fall-out later? Check out this short video and discover how one of the smallest brands in the world attracted over 1.7 billion dollars in earned media with a 0$ media spend AND stopped their customers from misbehaving for generations to come.
I’ll also share three, super simple strategies that you can start using today to influence your customers to be on their best behavior.

Did you know that 88% of business cards given out are thrown away in less than a week. With stats like that, it would be fair for you to ask, ‘Is there any value in having a business card anymore at all? Well… the answer is YES. The answer is yes IF that business card is an innovative experience that will not only differentiate you from your competition and remind customers ‘why you’… but that is also so compelling that folks simply won’t want to throw it away. In this video you’ll discover 5 proven strategies and 25 insanely innovative business card examples that can’t help but inspire you to transform your business card experience into a powerful marketing tool that can help you grow your business.

Do you struggle with the idea of innovating on a shoestring budget? Watch this video and learn 4 low-budget innovation strategies from brands around the world that prove that you can get a BIG Bang from your not-so-big innovation buck. Also, as mentioned in the video, here is the link to the Five S Solution.

Are you tired of playing the price game? Ready for your customers to focus more on value and less on price? Watch this video and discover 3 innovative strategies that you can use to dramatically demonstrate the value of your products and services to your ideal customers so that you can stop playing the price game and get paid what you’re worth.

But the good news is that there is a solution.

I don’t know about you, but when I was a kid I was taught that hitch-hiking was a bad idea. But fast forward several decades, and I’m here to tell you that ‘Hitchin’ a Ride’ is one of the easiest and most innovative ways there is to build buzz for your business. Watch this video and discover 3 simple ways that you can ‘Hitch a Ride’ to create innovative customer experiences that will differentiate you from your competition and remind customers ‘why you’.

Brands all over the world are using innovative pop up experiences to drive massive customer engagement and compelling competitive advantage. And although the concept of the pop-up shop has been around for about 20 years now, one thing has become abundantly clear…pop-ups aren’t just for retail anymore. Watch this video to discover 5 insanely innovative pop-up experiences that can inspire you and your team to put the power of experiential pop-ups to work driving more customers, more revenue and more growth in your business.

I’ll admit that taking on the multi-billion-dollar promotional products industry is not going to make me very popular.  But let me be clear… It’s not that I don’t believe that promotional products (or swag as they are more commonly referred to these days) can be a great investment. It’s just that I don’t believe that companies are getting the return on that investment that they deserve.   Watch this video and discover the 3 mistakes that could be costing your business serious money when it comes to promotional products… And what to do about it! Link for Top 75+ Touchpoint Opportunities: https://toninewman.lpages.co/tpo-for-…

Innovative Packaging is a huge opportunity for you and your brand to own an important moment in the customer journey. But to do that, you need to be able to turn that packaging into an innovative customer touchpoint experience (or Unexpected Encounter) that will differentiate you from your competition and remind customers why you. In this video, I share over 25 incredibly innovative examples of dare 2b different packaging from brands around the world.​​​​​​​

How do you convince more customers to buy what you sell? Or more to the point… how do you convince more customers that they need what you sell? This video reveals two simple but essential mindset shifts to drive more customers, more revenue and more growth in your business. Customer Touchpoint Innovation™ is quite simply the most powerful, and yet probably the most frequently overlooked, customer engagement strategy available in today’s highly competitive marketplace. Toni Newman and her Innovation Advantage partner Gerry Benard, share these powerful videos so that you can learn to demonstrate to your customers the answer to that elusive question “Why you!”.

Personalization is definitely popping up all over.  But are we relying too much on technology to create that powerful personal touch with our target markets? 40% of customers leave companies every year because of a lack of personalization.  In this video I share 5 proven strategies that will help you ensure that personalization actually pays off for your business!