The Innovation Advantage Blog

More customers, more revenue, more growth

Contact Toni Today

Welcome to The Innovation Advantage - A new blog for mavericks, rebels and anyone else who is ready to think differently about how to drive more customers, more revenue and more growth in their business.


Subscribe now


Hot off the Press

Old Truth. New Truth. Your Truth is What You Make It.

Old Truth. New Truth. Your Truth is What You Make It.

On the first visit, I was stuck in my truth.
On the second visit, my truth wavered.
On the third visit, I discovered the truth.

Several years ago, my stepmother was in the final stages of Alzheimer’s disease.

Slowly but surely her mind shut down and then sure enough, her body followed suit.

Although for several reasons I hadn’t seen my step-mother in some time, I did go to Halifax to visit her on three separate occasions over those last few months. Each visit brought me closer to a realization that has changed how I look at both life and business.

Read more

The 5 Simple Secrets of Innovative Ideas that Get Results

The 5 Simple Secrets of Innovative Ideas that Get Results

Have you have ever wondered why some innovative ideas are hugely successful while others are not?

Well… if you haven’t, you should.

Depending upon the source, statistics show that the failure rate for new, innovative ideas
(products, services, business models etc..) is an absolutely staggering 80% to 90%.

And although there are those who would have us believe (which I don’t) that the reports of innovation’s demise have been greatly exaggerated, where does that leave us?

With an innovation mortality rate of 70%?

Of 60%?

It’s shocking… even depressing. But think I know what’s going on…

Read more

3 Ways to Stop Customers from Behaving Badly

3 Ways to Stop Customers from Behaving Badly

What do you do when your customers behave badly?

When they don’t pay their invoices on time …

Overstep the scope of their agreement …

Expect pricing considerations that squeeze what little margins you have left…

Or even worse, when they become abusive and disrespectful to your staff?

My recent Google search for the words ‘customers behaving badly’ produced over 23 million results.  Which was nothing compared to the whopping 532 million+ results I got when I searched ‘Dealing with Difficult Customers’.

Holy bad behaviour Batman!

But what if there was a way to stop that bad behavior before it starts? To nip it in the bud, so to speak.

A way to set the scene for customers to be on their best behavior now so that you don’t need to deal with the fall-out later?

Would that be of value to you and your business?

Read more

25 MORE Insanely Innovative Business Cards That Will Shock and Inspire You

25 MORE Insanely Innovative Business Cards That Will Shock and Inspire You

Who needs a business card, right?

After all, research shows that of the over 10 billion business cards printed each year in the US alone, a whopping 88% of those cards (maybe even your business cards…) are thrown out by the recipient within the first week.

Which is even more depressing when you realize that less than 9% of those recipients took the time to even digitalize the contact information on those cards (that would be your contact information…) before they threw them out.

All of which absolutely begs the question…

Read more

4 ways to get a BIG Bang on your Limited Innovation Budget

4 ways to get a BIG Bang on your Limited Innovation Budget

Let’s face it.

In today’s crazy economy, who isn’t trying to innovate on a budget?

And I’m okay with that.

Being fiscally responsible just makes good business sense.

What I’m less okay with is a mindset that I see running rampant throughout organizations large and small…

A mindset that is fast becoming an excuse for not innovating at all.

A mindset that I like to call…

Read more

How to Stop Playing the Price Game and Get Paid what You’re Worth

How to Stop Playing the Price Game and Get Paid what You’re Worth

Look … I get it.

You’d really like your customers to focus more on value and less on price.

But here’s the big question.

Are you really doing what needs to be done?

Are you really doing what needs to be done to shift customer focus away from price and towards value?

Because here’s the bottom line.

Your customers want proof that your products and services are worth the asking price.

And if you don’t provide them with that proof, you leave them no choice but to default and focus on price.

But the good news is that there is a solution.

Read more

How to Drive Massive Customer Engagement with Innovative Pop-up Experiences

How to Drive Massive Customer Engagement with Innovative Pop-up Experiences

A pop-up hotel that’s proud of its one-star rating…

A pop-up café that accepts plastic waste as currency…

And a pop- up diving school that only sells their limited-edition T-shirts 6 feet under.

Brands all over the world are using innovative pop up experiences to drive massive customer engagement and compelling competitive advantage.

And although the concept of the pop-up shop has been around for about 20 years now, one thing has become abundantly clear…

Read more

One Simple Innovation Mindset That Can Save Your Business

One Simple Innovation Mindset That Can Save Your Business

Let’s face it.

Between you and me?

The rules of the marketplace haven’t just changed. They’ve disappeared.  Poof. Gone.

Business as we know it has left the building and it’s not coming back… ever. The world is innovating around us and yet many businesses are still standing under a doorway waiting for the tremors to pass so that they can go back to life as it was before.

But what if I said that there is no life as it was before?

What if I claimed that the future is here and we’re still living in the past?

And what if I told you that one simple but crucial mindset could be standing between where your business is today and where you have always believed it could be?

Would you want to know what that mindset is?

Read more

3 Innovation Imperatives You Need to Drive Growth in Your Business

3 Innovation Imperatives You Need to Drive Growth in Your Business

Amazon has it.
Nike sustains it.
Upworthy socializes it.
Umpqua redefined an industry with it.
Blackberry thought they had it.
Yahoo is still looking for it.
And Apple had it, lost it, found it and may well be losing it all over again.

And if you are discouraged by declining market share…
Struggling with stagnant growth…
Or simply frustrated because revenues aren’t rising as quickly as you would like…
it is essential if you want to drive more customers, more revenue and more growth in your business.

Any thoughts on what it could be?

Vision?
Passion?
Market dominance?
It could well be any of those things.

However, in this case, it is what we refer to as …

Read more

Five Reasons You Need to Fire More Customers

Five Reasons You Need to Fire More Customers

It’s a troubling thought.

A deep, dark secret.

One that you would probably find hard to admit.

It’s certainly not anything that you would say out loud because what would other people think?

After all… you run a business and businesses need customers.

And that means that all customers are good customers, right?

Well… you and I both know that it doesn’t always work out that way.

And our deep dark secret is that most of us can think of at least one customer where all we want is to look that client in the eye and utter the 2 little words made famous by he who shall remain nameless – “You’re Fired!”

But then there’s that little thing called a reality check. The little voice inside of your head that reminds you that firing clients probably isn’t good for business.

And that makes perfect sense, right?
Well, you may need to think again.

Let me explain…

Read more

The Ultimate Threat to Innovation Lies Lurking in Us All

The Ultimate Threat to Innovation Lies Lurking in Us All

It’s an early Sunday morning at my favourite coffee shop.

I’m here to catch a few quiet moments and organize my thoughts for the week.

There’s something special about the Sunday morning mood here.  It’s peaceful, reflective and a good place to be.

An older gentleman is sitting to my right.  I walked past him earlier as I picked up my coffee. Caught his eye … smiled… got a small but hesitant smile in return.

Not sure how to describe him. Fragile maybe. Yes, fragile would be the right word.

I sit down at a table not far from him and go about my business. Reading… thinking… planning. And yet, every so often, his energy calls to me and I glance over at him.

He seems somewhat surreal sitting there – alone – as the crowd bustles by him, intent upon their own Sunday morning moment.

He watches them but they don’t see him.

And I begin to wonder…

Read more

25 Outrageously Courageous Touchpoint Experiences that Can’t Help but Inspire You

25 Outrageously Courageous Touchpoint Experiences that Can’t Help but Inspire You

Does this sound familiar?
You want to be more innovative in your business. You want to create more innovative experiences for your customers. In fact, you know that if you aren’t more innovative, the competition could well walk away with those customers.
But for weeks on end, you struggle to come up with any truly innovative ideas.
No matter what you do, your brain refuses to cooperate. Every creative neuron you have is on an extended vacation. I’m talking the Sahara Desert here. Nothing as far as the metaphorical eye can see and no relief in sight.
Simply put, you have hit the proverbial wall and frustrating doesn’t even begin to describe it.
Well, rest assured, you’re not alone. It happens to the best of us.
And when it does, there’s nothing like innovation inspiration from the outside world to drag those creative juices of yours back to work.
So, on the off chance that this predicament does sound familiar to you, here are 25 of the craziest, most outrageously courageous, innovative customer touchpoint experiences that we have ever seen. And although some of these examples may seem a little too outrageous for you, our hope is that they will inspire you and your team to push yourselves beyond the obvious and dare 2b different.
But before we dive in, it is important to note that all of experiences described here have one important thing in common.

Read more

Don’t leave without becoming an  
Innovation Advantage Insider